+++ The Drop Shadow Talks now have a group at Vimeo!! Enjoy the videos of the talks there. +++

The digital drop shadow is the most popular effect in computer graphics today. Easily applied, it made its way to modern graphic design and advertising. It raises typography and objects from a flattened background into three-dimensionality—and thus significance.

With the current generation of operating systems the drop shadow effect entered the graphical user interface to a new extent. In this context it raises not only windows from background wallpapers; it also stands for a visually enriched interface that strives towards three-dimensionality. Loaded with rich imagery, photorealistic icons and pseudo three-dimensional configurations the graphical user interface yet remains tied to its flat medium.

Bewildered by this paradox, the graphical user interface leaves the office it was made for and becomes a pop culture phenomenon.

The Drop Shadow Talks reply to current developments on the visually enriched layer for machine interaction. In the shades of evening lectures the Drop Shadow Talks regularly present art and projects influenced and inspired by the baroque graphical user interface.

Berliner Technische Kunsthochschule
Hochschule für Gestaltung

The Berlin Technical University of Art is a private art university for design (FH). The university concept follows the demand which is placed on design work in the times of digital media.

The Berlin Technical University of Art was established in spring 2006 from the Berlin Technical Art School, (Academy for Design) in order to educate Communication Designers (Bachelor of Arts) at a high level, focusing on future-oriented occupational fields.

Location

BTK’s campus is located at Bernburger Straße 24-25, close to Potsdamer Platz.
U-Bahn: U2 to station Potsdamer Platz or to Mendelsson-Bartholdy-Park.
S-Bahn: S1, S2 or S25 to station Anhalter Bahnhof or to Potsdamer Platz.

Berliner Technische Kunsthochschule at Google Maps and Open Street Map.

Talks, if not stated otherwiese, take place in Raum J/K 2.07 on the second floor.
Admission is free.

Imprint

The Drop Shadow Talks are organized by
Berliner Technische Kunsthochschule, Hochschule für Gestaltung (FH)
Bernburger Straße 24—25, D-10963 Berlin
Phone: +49 30 25358698
If you have questions, please write to info@btk-fh.de.
Check the website of BTK for imprint details.

Related

Blog of the accompanying Drop Shadow Seminar (at BTK)
Blog of the Drop Shadow Workshop (at Merz Aka)
The Drop Shadow Blog
The Drop Shadow Revolution (early seminar at Merz Aka)
Traveling Desktop Country (talk at MoAA Berlin)
Get the The Drop Shadow Shirts! (at Spreadshirt)

Deutscher Pressetext als PDF (99 KB,
mit klassischem Word-Schlagschatten)
The Drop Shadow Talks Flyer as PDF (136 KB,
with a state-of-the-art drop shadow of a well-known
DTP software producer)

See no drop shadows on the Drop Shadow Talks page?

Switch on the light!